Keep Members. Grow Revenue.

The Member Retention Crisis in Fitness

The fitness industry has a dirty secret: 50% of new members quit within the first 6 months. That's millions of dollars walking out the door before gyms recoup acquisition costs. The average gym spends $100-300 to acquire a member who pays $50/month—the math only works with retention.

But retention isn't about motivation speeches or discounted rates. It's about consistent engagement, personalized communication, and timely intervention. Most gyms lack the staff capacity to provide this level of attention to every member.

AI-Powered Member Retention & Growth

ONXYN's Fitness AI transforms member engagement through intelligent communication, churn prediction, and automated class filling—all without adding staff.

Key Benefits for Fitness Businesses

• 35% reduction in member churn through predictive intervention
• 85% class fill rates with intelligent targeting
• $45/member additional lifetime value from extended retention
• 24/7 lead response for membership inquiries
• 15 hours/week saved on manual follow-ups

How Our Fitness AI Works

Churn Prediction & Prevention

The AI analyzes visit patterns, class attendance, and engagement signals to identify members at risk of canceling—often weeks before they make the decision. It triggers personalized outreach: "Hey Sarah, we noticed you haven't been to yoga in 3 weeks. Everything okay?"

Intelligent Class Filling

Empty spots in classes mean lost revenue. The AI identifies members who'd enjoy specific classes based on past attendance and preferences, sending targeted invitations to fill empty spots.

Lead Conversion

When prospects inquire about membership, the AI responds instantly, qualifies interest, schedules tours, and follows up until conversion. No lead falls through the cracks.

Personal Training Upsells

The AI identifies members likely to benefit from (and afford) personal training, timing outreach for moments of high motivation like New Year or post-vacation.

"Our churn dropped from 8% to 5.2% monthly—that's a 35% improvement. At 2,000 members paying $50/month, that's $84,000 additional annual revenue from retention alone."
— Mike Thompson, CrossFit Central, Austin

Integrations

Works with all major fitness platforms: Mindbody, Zen Planner, ClubReady, PushPress, Wodify, and custom systems via API.